AnchorSwap September Bulletin

Dear AnchorSwap Community Members,

This bulletin will start our monthly series of publications describing the key events, achievements and ecosystem development plans we would like to share with you. It was only one month since we launched AnchorSwap and in September 13th, 2021 we have achieved Total Vale Locked of 1 million USD. We would like to thank all of you for your belief, trust and your recommendations which were so crucial to accomplish this important milestone.

Key Numbers

Development & Marketing Fund is financed by 4 % deposit fee linked to non-native farms and pools deposits. As name suggests these proceeds are intended to cover costs of product development and marketing campaigns.

Numbers are from September 18th, 2021.

Product Development

The successful launch of AnchorSwap took place in September 13th, 2021. The first days were quite stressful for us and our development team. During the launch we encountered just few small display issues (numbers formatting and missing icons), but real challenge was ensuring the flawless connection of AnchorSwap with complex combination of different wallets, devise types, operational systems and browsers. First days we devoted to rectify aforesaid items and to ensure that our community members are able to connect using any mainstream wallet, browser and device type.

Marketing

Our main focus on this field was creation an efficient marketing strategy. We decided to start cooperation with external crypto marketing agency specialised in positioning new DeFi projects in the crypto market. After thoughtful market analysis, our choice was Cryptoken Media. Using such tools like creative content marketing, influencers, digital PR, social media and search engine optimisation, we expect to get remarkable exposure of AnchorSwap among crypto enthusiasts and newcomers into DeFi space.

Other way of getting exposure is presenting our project to wealthy crypto followers. One of AnchorSwap founders is currently in Dubai and we expect very promising outcome of this roadshow. Conclusions of this visit will be described in our next bulletin.

Targets for October 2021

Our main objectives for the next month are as follows:

• Starting marketing campaign with support of Cryptoken Media

• Reviewing our Roadmap and agree for the next blockchain to extend ANCHOR ecosystem

• Preparing Functional Specification for AnchorNFT

• Preparing Functional Specification for AnchorWallet

• Continuing discussions and building business relationships with contacts encountered during Dubai roadshow

• Processing audit with Techrate and CertiK

• Getting listed on CoinGecko, CoinMarketCap, DeFiStation, DeFi Prime and DappRadar

• Further building of our community

Thank you for your support

Yours,

AnchorSwap Crew